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Precision in Every Gram

Where Gold Finds Its True Weight.

We buy gold and silver over the counter — jewellery, coins and bullion. Your items examined and weighed in front of you, against the live market.

Chapter 01 — True Value

Every gram carries value.
Every exchange deserves clarity.

Pureweight buys gold and silver through accurate measurement, transparent communication and professional handling.

You are shown the weight. You are shown the fineness. You are shown how those two figures produce the number in front of you — before you are asked to decide anything at all.

  • 01Weighed at the Counter
  • 02Market-Referenced Figures
  • 03Gold, Silver, Coins, Bullion
  • 04No Obligation to Sell

These describe how the service is conducted. Registrations, certifications, memberships and insurance are listed separately under Verified Trust Evidence, and only once confirmed.

Chapter 02 — The Process

From Weight to True Value

Four stages, in order, with nothing agreed until the last one. Each stage produces a fact that the next stage depends on.

  1. 01

    Bring It In

    Come to the shop with whatever you have — jewellery, coins, bars, or a drawer of odds and ends.

    Nothing needs sorting, cleaning or valuing beforehand. Broken chains, single earrings and pieces with the stones still in them are all perfectly normal, and there is no minimum worth bringing.

  2. 02

    Weighed In Front of You

    Each item is examined and weighed at the counter while you watch, not taken away.

    Hallmarks are read under magnification, and where a mark is worn or absent the metal is tested rather than assumed. The scale stays where you can see it and the weight is read out as it is taken.

  3. 03

    An Offer Against the Market

    You are told what the metal weighs, how pure it is, and what we can pay for it.

    Precious metal prices move through the trading day, so the figure relates to the market at that moment. How it is arrived at is shown rather than summarised — weight, fineness, and the market reference it is measured against.

  4. 04

    Accept, or Take It Home

    If the figure suits you the sale completes there and then. If it does not, your items go back in your pocket.

    There is no obligation at any point and no charge for having looked. Declining is an ordinary outcome and is treated as one.

Chapter 03 — What We Buy

Gold, silver, coins and bullion

Four categories, one order of operations: weigh it, establish what it actually is, show you the working, and only then talk about money.

A wide diamond-set gold bangle photographed against black, its stones catching a single warm light.01

Gold Jewellery

Worn, broken, inherited or unwanted — in any condition.

Chains, rings, bracelets, earrings and pendants, whether whole or in pieces. Nothing needs to be a matching pair, in working order, or worth anything in particular before it is worth bringing in.

  • Any carat, 9ct to 24ct
  • Broken and single pieces
  • Stones and settings allowed for
Bring Jewellery In
A silver filigree butterfly pendant among fine chains and carved shell blossoms, on black.02

Silver

Hallmarked silver, from jewellery to tableware.

Silver is weighed and assessed on the same basis as gold, against its own market price. Plated items contain very little recoverable silver, and we will tell you plainly when that is what you have.

  • Sterling and 800 silver
  • Jewellery, cutlery, tableware
  • Plate identified honestly
Bring Silver In
A hammered gold sovereign, its shield-and-Tudor-rose reverse struck in deep relief, lit against a dark ground.03

Coins

Precious-metal coins, whether collected or inherited.

Coins are looked at twice: once for the metal in them, and once for whether the coin itself is worth more than that metal. Where the second is true you are told so, rather than paid for the weight.

  • Sovereigns and krugerrands
  • Pre-decimal silver
  • Collections and single coins
Bring Coins In
Three cast gold bars stacked on a dark surface under a shaft of warm light, scattered with small gold grains, carrying no refiner markings.04

Bars & Bullion

Investment bars and coins, assessed on weight and stated fineness.

Refiner marks and stated fineness are checked against the physical weight of the piece. Recognised bullion is handled on its own terms rather than treated as scrap metal.

  • Refiner mark checked
  • Weight verified at the counter
  • Bars and investment coins
Bring Bullion In

Chapter 04 — Purity & Weight

Value is not guessed.
It is measured.

Five things decide what a piece of gold is worth. Four of them can be established with an instrument. The fifth is the reference the business works to on the day.

  1. 01

    Weight

    Measured

    Gold is weighed in grams or troy ounces. One troy ounce is 31.1035 grams — a different unit from the ounce used for everyday goods, and the reason two scales can disagree.

  2. 02

    Purity

    Verified

    Purity is expressed in carats out of 24, or as parts per thousand. 22ct is 916 parts gold per thousand; 18ct is 750; 9ct is 375. The balance is alloy, and it is not gold.

  3. 03

    Condition

    Examined

    Solder, plating, stones, clasps and previous repairs all change how much gold a piece actually contains. Condition is examined under magnification, not estimated from appearance.

  4. 04

    Market Reference

    Applied

    Verified weight and fineness are read against the market reference the business works to at the time of assessment. This site does not display live rates.

  5. 05

    Final Evaluation

    Issued

    The measured factors are brought together into a single figure and explained in full. A final valuation is only ever issued in person by Pureweight, never by this website.

Important

This section explains how gold is assessed in general terms. It is not a valuation and does not produce one. A figure for your item can only be established by Pureweight, in person, after the item has been weighed and examined.

Chapter 05 — Built on Trust

What you can check for yourself

Weighed in front of you

The scale stays where you can see it and the weight is read out as it is taken. Nothing is carried into a back room.

Measured against the market

Precious metal has a published market price. Any figure is related back to it, at the moment you are standing there.

The working is shown

Weight, the purity we have established, and how the two produce the figure — explained before you are asked to decide anything.

No obligation, ever

Having something examined and valued costs nothing. Taking it home again is an ordinary outcome, not an awkward one.

Chapter 06 — Come and See Us

Bring it in, and watch it weighed.

There is no form to fill in and no figure to wait for. Come to the shop, and we will examine and weigh your items with you at the counter.

  • Bring the pieces, not the paperwork

    Jewellery worn or broken, odd earrings, chains, coins, bars. Hallmarks help but are not needed — we establish purity ourselves.

  • Nothing is cleaned, cut or altered

    Your items are examined and weighed as they are, in front of you, and handed straight back if you would rather keep them.

  • You see the scale and the working

    The weight, the purity we have established, and how the offer relates to the market price of the day are all shown to you before you decide.

  • There is no obligation to sell

    An examination and a figure cost nothing. Walking out with your gold is a perfectly normal outcome.

Our Shop

Prices move through the trading day, so any figure we discuss is against the market at the moment you are standing at the counter.

The Pureweight Approach

Weight can be measured.
Trust must be earned.

A scale settles because of physics. A customer settles because of how they were treated while it did.

Why Pureweight exists

Most people who sell gold do it once or twice in their lives, often at a difficult moment, and almost always without knowing what their item actually weighs or what it is actually made of. That asymmetry is the whole problem with the trade.

Pureweight is built on closing it: the weight is shown, the fineness is shown, and the reasoning behind the figure is explained before any decision is asked for.

On measurement

Every figure begins with a number that can be independently checked. Weight is not negotiable and not a matter of opinion — which is exactly why it is the right place to start a conversation about value.

On discretion

Gold arrives with circumstances attached — an estate, a separation, a business that needs cash this month. None of that is anyone else's business, and the service is arranged so that it does not have to be discussed in front of a queue.

From the founder

Evidence

Checkable, not claimed

Every entry below has been confirmed by the business and can be checked independently. Nothing is listed here on the strength of a plausible guess, and nothing is listed until it is verified — so this list grows rather than starts complete.

Trading addressPhysical premises.
250 John W Morrow Jr Pkwy #121, Gainesville, GA 30501

In Balance

Know the true value
of what you hold.

Bring your items in. We will examine and weigh them with you, and explain every figure before you decide.